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How Does Email Marketing Work?




Email marketing is the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals.

Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable.

Master the fundamentals of email marketing with a free online course. 

 

When to Use Email Marketing

There are many ways to use email marketing — some of the most common including using the tactic to:

 

Build relationships: Build connections through personalized engagement.

Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.

Promote your content: Use email to share relevant blog content or useful assets with your prospects.

Generate leads: Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.

Market your products: Promote your products and services.

Nurture leads: Delight your customers with content that can help them succeed in their goals.

 

Email Marketing Benefits

There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.

On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

Two thirds of customers have made a purchase as a direct result of an email marketing message.

Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.

Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.

Email Marketing Stats by Industry

Email marketing rules change based on your industry and who you’re marketing to. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy.

 Need an Expert Email Marketing Service? Hire An Expert

 

Email Marketing Stats for B2B

Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns

For 86% of professionals, email is their preferred communication channel

60% of marketers believe that email marketing produces a positive ROI

Clickthrough rates are 47% higher for B2B emails than B2C

Subject-line emojis accounted for increased open rates for 56% of brands

 

Email Marketing Stats for B2C

78% of consumers have unsubscribed from lists because a brand was sending too many emails

Over 90% of consumers check their emails daily

Email subscribers are 3X more likely to share social content than others

 

Email Marketing Stats for eCommerce

86% of consumers would like to receive a promotional email from brands they subscribe to at least once per month

Segmented emails generate 58% of company revenue


 Need an Expert Email Marketing Service? Hire An Expert


Email Marketing Stats for Real Estate

The majority (53%) of real estate companies obtain subscribers from their website

Businesses that blog get twice as much traffic from email as those that don’t

40% of real estate companies use list segmentation

 Need an Expert Email Marketing Service? Hire An Expert


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