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How to Build Your Email List

 



Now to the fun part: filling your email list with eager prospects that are excited to hear from you.There are many creative ways to build your email list (and, no, purchasing emails isn’t one). Tactically speaking, list building comes down to two key elements that work cohesively to grow your subscriber numbers: lead magnets and opt-in forms.

Featured Resources

•           The Email Newsletter Look book

•           How to Create Email Newsletters That Don't Suck

Here's how to get started building and growing your email list.

  Need an Expert Email Marketing Service? Hire An Expert

1. Use lead magnets.

Your lead magnet is exactly as it sounds something that attracts prospects to your email list, usually in the form of a free offer. The offer can take several formats, should be valuable to your prospects, and is given away for free in exchange for an email address.

There’s just one problem: People have become hyper protective of their personal information. You can’t expect to receive an email address without exchanging it for something valuable.

Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier.

Here are a few types of lead magnets you could create:

•           E-book

•           Whitepaper

•           Infographic

•           Report or Study

•           Checklist

•           Template

•           Webinar or Course

•           Tool

 

If you’re short on resources, you can even repurpose your existing content to create lead magnets.

How to Create a Great Lead Magnet

Remember that your lead magnet should be relevant to your prospects. Here are a few guidelines to ensure you’re creating an asset for your potential list.

Make your offer solution-oriented and actionable.

Provide practical information that solves a problem and create a realistic way to achieve the solution.

Ensure that the asset is easy to consume.

Lead magnets should be delivered in a digital format. Whether it’s a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it.

Create your offer with future content in mind.

There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust.

Treat your lead magnet as a steppingstone to your paid solution.

The point of your email list is to eventually guide subscribers to a paid offer. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service.

Create offers that are relevant to each stage of the buyer’s journey.

Every new lead will be at a different stage of the buyer’s journey, and it’s your responsibility to know which. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. You can tell a lot about a prospect’s mindset by the content they consume.

  Need an Expert Email Marketing Service? Hire An Expert

2. Create an enticing opt-in form.

Your opt-in form is how you get a prospect’s information to add them to your list. It’s the gate between your future leads and the incredible asset that you created with them in mind. Here are some tips for creating an enticing opt-in form:

 

Create an attractive design and attention-grabbing header.

Your form should be branded, stand out from the page, and entice people to sign up. You want to excite readers with the offer.

Make the copy relevant to the offer.

While your goal is to get people to enter their information, it isn’t to deceive them. Any information on your form should be a truthful representation of the offer.

Keep the form simple.

This could be one of your first interactions with your prospect. Don’t scare them away with a long form with several fields. Ask for only the most essential information: first name and email is a good place to start.

Set your opt-in form for double confirmation.

It may seem counterproductive to ask your subscribers to opt into your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X more than a welcome email.

Ensure that the flow works.

Take yourself through the user experience before you go live. Double check that the form works as intended, the thank you page is live, and your offer is delivered as promised. This is one of your first impressions on your new lead — make it a professional and positive one.

Next, let's take a moment to cover some universally accepted email marketing best practices regarding how to send marketing emails.

 Need an Expert Email Marketing Service? Hire An Expert

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