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Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key steps to get you started building a strong email campaign that will delight your customers. You can think of these steps as the way to create a successful email marketing strategy. Create an Email Marketing Strategy Each of your customers receives 121 emails every day. That means, if you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, be sent to the spam folder. You can learn how to build an effective email strategy and send emails that people actually want to read. It just takes a plan (one that can be broken down into a few key steps). Think of the following five steps as an outline for your email strategy. We’ll dive deeper into some of these in a moment. 1. Define Your Audience An effective email is a relevant email. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email c...

  How to build an email list from scratch (10 ideas that work) Email list building is the foundation of effective  email marketing .  Promoting and growing your business feels easy when you have an engaged email list. However, when your email list is of bad quality, all you see are skyrocketing bounce rates and pitiful returns on investment. In this article, we’ll look at how to build an email list from scratch. But not just any list. We’ll look at how you can attract new subscribers who’ll engage with your email marketing campaigns and help your business grow. What is an email list? As the name indicates, it is a list of email addresses usually built through marketing efforts. Businesses or organizations can use these lists to send their audience promotional emails, updates, newsletters, and other communications. Why is building an email list so important? It all boils down to not building your house on rented land but on strong foundations where you own and control your...